One Of Many

One reason why skateboarding rules so hard is that you can't fake it. You can't just go out and buy a flashy skateboard and everybody thinks you're cool, that won't get you those flip-kicks you're hoping for. You must clock hours if you want to accomplish anything, you've got to put in the time. You're in of you're out.
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There's too much room (and acceptance) for transparency in a lot of outlets

Billy A., the realest dude around, (Photo stolen from sk8skates.com, probably a Neuf)